Date
27 August, 2024
Client
Logistic Company
Category
Commercial
Location
New York, USA
- about the project
Challenge
When the league comes to town, the content has to be ready for the spotlight.
DLUX Visuals was brought on to capture the Women of the NFL event at Macy’s inside Fashion Show Mall during Super Bowl Weekend 2024 in Las Vegas — a celebration honoring the women driving culture, style, and influence within the NFL community.
From styling moments and candid conversations to the energy of the crowd, our founder Eric was on the ground capturing content built to reflect both the exclusivity of Super Bowl Weekend and the impact of the women being celebrated that day.
What we delivered:
- Full event coverage — photo and video
- Short-form social content optimized for Instagram and reels
- Brand-forward footage highlighting the event, the venue, and the guests of honor
- A highlight recap video capturing the energy of the weekend
Why it matters:
Super Bowl Weekend only happens once a year, and events tied to it don’t get a second take. When a national spotlight is on the city, the content needs to match the moment — polished, authentic, and built to perform long after the weekend wraps.
